Matias Bentel

Matias Bentel is Chief Marketing Officer of Sempreon and oversees all of the company’s marketing initiatives, including brand strategy, innovation, consumer engagement, and digital marketing. He joined the company in October 2025.

Mr. Bentel has nearly three decades of marketing experience in the alcohol beverage industry, in addition to extensive leadership and general management experience. Prior to Sempreon, he served as the Executive Vice President, Chief Brands Officer at Brown-Forman Corporation. He joined Brown-Forman in 2008 and served in roles of increasing responsibility, including as Senior Vice President, Global Managing Director, Jack Daniel’s Brand and VP, General Manager, Mexico. Earlier in his career, he served in marketing roles at Diageo from 2005 to 2007 and Allied Domecq from 1997 to 2005. 

Mr. Bentel holds a bachelor’s degree in business administration and management from Argentine Catholic University (UCA) and has completed executive leadership programs at The University of Chicago Booth School of Business.